"Be a yardstick of
quality. Some people are not used to an environment where excellence is
expected"- Steve Jobs
The re-branding of
Busy 4G could be an attitude of theirs – excellence is not a skill, it is an
attitude – as the globe goes busy and the establishment of a faster speed of
data transfer. Claims lay hold on their progressive existence as they build their
stance brick by brick to a more user-friendly brand.
Busy, 4G LTE provider
of the year 2016 unveils a new strategy focusing on the empowerment of the
youth, entrepreneurs and SMEs. With the promise of making great things happen, Busy positions itself in the light
of an LTE provider, which has the young Ghanaian at heart.
According to the Chief Executive Officer of Busy,
Praveen Sadalage, Busy is obsessed with connecting people, not only to their
friends and family, but also to the entire population within their reach.
The launch of a three-pronged
youth strategy with the unveiling of JUMP platform last month signified the
passion and desire to offer the Ghanaian populace an incredible access to
materials to ensure professional and individual growth – a strategic shift to
accentuate the initial commitment. As Michael Fitzpatrick would put it, Busy
is a fore-thinking and customer-minded brand, enigmatically placing a hold on
their values and enthusiasm for service.
In addition, Michael Fitzpatrick,
the Chief Marketing Officer, disclosed that Busy would launch a new mobile
interactive app, Chat+ - a freebie for all
Busy customers to chat, call and
share pictures and videos with friends and loved ones. With an exclusive warmth
of the multi-functional flagship store, with a collaborative working area for
young entrepreneurs to experience the 4G Wi-Fi. Also, there is the strategy to allow customers
to gain more bundle – an addition of 500MB of data – once they encourage others
to join the Busy train. This concept, 3Paddies was birthed as no human is
an island and each has at least three friends, and you gain when you recommend;
what more could a data junkie yearn for? To be part, the customer just logs on
to 3paddies.busy.com.gh.
Intriguing its customers, Busy
brings on board the MyBusy Mobile app to allow users to track their data usage,
top up data, bundle data, and control their bundle usage, as well as interact
with Busy
easily on the Web self-care platform.
Busy, revamped is truly
the brand to crush out the boredom with an existing and teeming data in these
days where data is demanded on a faster, sporty speed.
#makingGreatThingsHappen
#TimeToBGreat
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